What good is half of a team? Sure, a few points are scored, some ground covered, but typically when a team approach isn’t taken in sports, business or throughout life, great potential and true success is lost. It is a known fact that both a thinker and a doer are required for an idea to come to fruition - it takes two – insight and implementation.

What good is half of a team?  Sure, a few points are scored, some ground covered, but typically when a team approach isn’t taken in sports, business or throughout life, great potential and true success is lost. It is a known fact that both a thinker and a doer are required for an idea to come to fruition - it takes two – insight and implementation.  Do you want to be successful?  Do you want your business to be a step ahead of the rest?  Use your resources to their fullest potential and employ a custom web development firm who will provide both an ongoing SEO contract and a website maintenance contract to ensure a full, all-hands on deck path toward success.  Remember, it takes two! Let me explain this in more detail:

When you are surfing the web, how many times have you wasted time staring at a static and boring website that you’re not even quite sure how you fell upon?  Frustrating to say the least, but most definitely a situation which makes you move on to the next site -  which is likely the first company’s competitor.  Is YOUR company losing potential clients this way?  For the majority of companies the answer here is YES, but no one wants face up to it.

So, how does your 21st century business avoid being one of that old crowd and leap to the front of the line, to jumpstart the growth of your client base?  First, you need to be found in the search results, even when the search engine algorithms are forever changing.  Second, your business must have up-to-date, fresh content that helps make you an authority in your industry but also makes you wise in the eye of your potential clients.  In order to truly accomplish these things, working with a custom web development firm, one who can provide dedicated consulting in both an ongoing monthly SEO contract and a website maintenance contract, is of utmost importance. 

Employing the expertise and holistic approach from a custom web development company will help to ensure good use of content and SEO recommendations. That, and also oversee the implementation of those recommendations rather than wasting the value of SEO and content insights that often fall by the wayside.  Having a team that understands both angles provides seamless internal and external communication, with the client's best interest at the center of the bull’s eye.  Insight is an important aspect of this industry couple however, without implementation, it is just a bunch of good ideas quickly going extinct.  While the website maintenance contract would cover the structural and content changes in an ongoing fashion, its funds can also be used to integrate the client’s needs determined by search marketing analytics.

So where do you start? Research is one method, another is to request referrals from colleagues who are doing it “right.” Look for a company that is known for their strong web development capabilities and proven SEO results. Remember it takes two, so make sure you have both halves of a whole team.

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Categories : Maintenance | SEO
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